Transform How You Sell Ads Today. Digitally deliver and track your brand experience across every touchpoint. The digital transformation of sales is making it harder to see how your prospects are reacting: are they nodding their heads in agreement, nodding off to sleep—or not even there? “As Sales Shifts To Digital, Buyer Interaction Visibility Drives Success.” Enabling B2B Interaction Visibility In A Converging Sales Tech Landscape, Forrester The Shift to Digital Buying and Selling is Inevitable The shift over the last two years in sales to virtual meetings and several companies hiring virtual sales assistants felt like a sudden and abrupt…

Digital content libraries are a ubiquitous part of all our lives now; it’s where we store and find everything we need for our business lives. However, not all digital content libraries are equal: some make our lives easier by making it easy to find and share the content we need. Others make our lives harder by forcing us to guess how someone else might have organized the content and then jump through multiple steps to access and share that content. Your Digital Library: A Force for Good or Evil? The difference between a good digital content library and a bad digital…

Why agility, creativity, and connection will matter more than ever. By Todd Reinhart, Partner & Co-Founder at Deadlizard Introduction The media and entertainment industry is at a crossroads, grappling with fundamental shifts in how content is consumed and advertising dollars are spent. Linear TV, once the cornerstone of ad revenue, is fading as younger audiences embrace digital platforms. At the same time, brands are scrambling to adapt to a fractured and fast-evolving market. This isn’t just about changing channels; it’s a reckoning. Audiences under 40, particularly those under 30, have fully embraced streaming and on-demand content, leaving advertisers struggling to reach…

As we kick off 2025, it’s time to start thinking about how we can be as effective as possible heading into the 2025 digital upfront selling season. 2025 has a whole set of unique challenges and opportunities that make the 2025 digital Upfronts unlike any previous selling season. Portfolio expansion, increased competition and the demands of hybrid work and presenting have put an unprecedented amount of pressure on sales and marketing teams to come up with new and more effective ways to tell their sales story, engage clients and prospects, and close deals. So here are my 3 Keys for Sales…

Have you ever felt an instinctive hesitation when approached by a salesperson? This gut reaction, known as unconscious bias, is deeply ingrained in many prospects. Whether at a car dealership, open house, or retail store, prospects often come prepared with a “game plan” designed to resist sales efforts. They strategically avoid conversations or information that could make it easier for the salesperson to close the deal. Contrast this with how most people view doctors: as trusted problem-solvers. Patients approach doctors seeking knowledge and solutions to their issues, often with minimal hesitation. What if salespeople could tap into this mindset and be…

What do you think is the most expensive sport in the world? Golf? Horse Racing? Air Racing? Nope, it’s Formula 1. A recent study found that the average F1 team is valued at $2.31 billion, with Ferrari leading the pack at $4.78 billion. While these figures showcase the sport's growing appeal, F1 success isn’t just about the car or the driver—it’s about extreme operational efficiency and tight integration within the team. So why bring up F1 when talking about sales? Well, theoretically, the two are very similar. Instead of a driver, you have your salesperson. The goal? To get them across…

Engaging prospects effectively requires effort, strategy, and the right tools. Over the years, innovative sales engagement solutions have emerged to streamline the process, making it faster and more efficient. Here are four powerful sales engagement strategies that you may be underutilizing: Use Content to Answer Your Prospects’ Questions Sales presentations often turn into extended Q&A sessions, derailing the flow of your pitch. Prospects today don’t just want answers—they want to uncover them independently. Instead of interrupting your presentation to address their queries, offer to send them tailored content that dives deep into their specific concerns. For Managed Service Providers (MSPs) looking…

As remote interactions become the norm, many businesses are facing a new challenge: how to achieve remote sales closing without traditional in-person engagement. Industries like automotive, retail, and real estate, which typically rely on test drives, tours, and try-ons, are now discovering effective ways to close deals remotely. Sales managers, small business owners, and entrepreneurs are adapting to maintain or even increase win rates, reduce discounting, and streamline sales cycles by using new digital selling techniques. Adopting a remote approach to sales closing isn’t optional anymore—it’s the path forward. Fortunately, with Digital Selling practices, you can equip your sales team with…