Zoomifier Sales Enablement and Engagement Blog

Teaser content helps initiate the sales conversation

Teasers

The first and most important piece of communication that a salesperson should use to initiate a conversation with the prospect. Getting them right will motivate sales teams to reach out to new prospects.

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Explainer content motivates a customer to act by providing details on their problem

Explainers

An essential content piece that will help the salesperson leverage initial conversation to align the prospect’s problem-solving strategy with your offering and uniquely position you with respect to your competitors.

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Guided Tour content enables a buyer to learn about your offering

Guided Tour

Enables your salespeople to engage the prospect without the delay or costs of scheduling a pre-sales resource and developing a customized product demonstration. This greatly accelerates your sales cycle.

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Loss Calculator content enables buyer to quantify the losses due to a problem

Loss Calculator

An absolute essential to move sales cycle forward. Aggregates the organizational losses of not making a needed change. It presents a vivid depiction of the negative consequences for the company and each stakeholder group.

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Buyer's Guide help buyers make an internal business case to allocate budgets to acquire a solution

Buyer’s Guide

Navigates the prospect through the buying process by providing them guidance that positions your company’s offering as the “best overall” solution, builds a business case to procure budgets and mitigates the risks inherent in undertaking change.

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Case studies motivate buyers by explaining the successful journeys other customers took to solve their problems

Case Studies

Describes the journey that one of your customers took in solving a problem with your offering and establish that other companies have solved similar problems using your solution. That makes your solution seem less risky and its benefits more believable.

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Interview Podcasts provide an immersive, lean-back way to learn about how other successful customers selected and implemented your product

Interview Podcast

An unusual but very effective sales tool. A series of immersive, lean-back audio recordings of customer interviews to learn about how other successful customers selected and implemented your product to inspire your new prospects.

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Rich Media Slide Library enables a sales person to rapidly personalize a presentation

Rich Media Slide Library

A game changing practice that enables a sales person to quickly assemble an engaging and personalized presentation that is perceived by the audience as highly relevant to their needs and retains their attention during the entire pitch.

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A sales proposal template guides sales team to summarize the buying journey and deliver a comprehensive proposal

Sales Proposal Template

Traditional sales proposals are the root cause of many lost deals. This new practice guides a sales team to summarize the buying journey and deliver a comprehensive proposal that retains relevance, positions you as a trusted partner and accelerates decision making.

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Selling in Hybrid World

Selling in an Anywhere & Anytime Hybrid World

Presenting to decision-makers in person has traditionally been an important step in closing a B2B sales deal. This practice has been heavily disrupted in the “work from Anywhere & Anytime” hybrid world we find ourselves in. A world where people are not explicitly remote or in-person, a world where everyone may not be able to meet at a single time.

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Emerging Role of Content Analytics in Sales

Relevant and engaging sales content now plays many critical roles in accelerating a buyer’s decision making process. Sales content: Enables your business to be more agile in responding to emerging market needs.  Helps the sales team to continue to influence the buyers and overcome the lack of in-person engagement with the customer.  Satisfies the customer’s preference to get information via

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