Zoomifier Sales Enablement and Engagement Blog
9 Engagement Objects that fuel B2B Sales Enablement
These content pieces will align your offering with your customer’s business problem, assist them in building a business case and in procuring budgets, instill confidence in your offering and help them build an internal consensus.
Teasers
The first and most important piece of communication that a salesperson should use to initiate a conversation with the prospect. Getting them right will motivate sales teams to reach out to new prospects.
Explainers
An essential content piece that will help the salesperson leverage initial conversation to align the prospect’s problem-solving strategy with your offering and uniquely position you with respect to your competitors.
Guided Tour
Enables your salespeople to engage the prospect without the delay or costs of scheduling a pre-sales resource and developing a customized product demonstration. This greatly accelerates your sales cycle.
Loss Calculator
An absolute essential to move sales cycle forward. Aggregates the organizational losses of not making a needed change. It presents a vivid depiction of the negative consequences for the company and each stakeholder group.
Buyer’s Guide
Navigates the prospect through the buying process by providing them guidance that positions your company’s offering as the “best overall” solution, builds a business case to procure budgets and mitigates the risks inherent in undertaking change.
Case Studies
Describes the journey that one of your customers took in solving a problem with your offering and establish that other companies have solved similar problems using your solution. That makes your solution seem less risky and its benefits more believable.
Interview Podcast
An unusual but very effective sales tool. A series of immersive, lean-back audio recordings of customer interviews to learn about how other successful customers selected and implemented your product to inspire your new prospects.
Rich Media Slide Library
A game changing practice that enables a sales person to quickly assemble an engaging and personalized presentation that is perceived by the audience as highly relevant to their needs and retains their attention during the entire pitch.
Sales Proposal Template
Traditional sales proposals are the root cause of many lost deals. This new practice guides a sales team to summarize the buying journey and deliver a comprehensive proposal that retains relevance, positions you as a trusted partner and accelerates decision making.
Three outdated practices that hurt MICE sales at luxury hospitality brands
MICE sales are important for luxury hospitality brands. This article explains how traditional sales tools are hurting sales performance and resulting in low win rates, long sales cycles and deep discounting.
Indecent proposals can adversely affect margins and revenues
This case study describes how a brand manager at a luxury hospitality brand helped increase revenue and profit margins for B2B sales related to MICE events. The example illustrates how some of the traditional sales practices hurt sales performance.
Simulcast – Overcoming The Challenges of Sales Travel Restrictions
In industries where in-person or onsite show-and-tell is critical to close a deal, the travel restrictions can be very disruptive for sales. Zoomifier Simulcast overcomes these challenges and helps you to continue sales engagement without in-person or onsite meetings.
Selling in an Anywhere & Anytime Hybrid World
Presenting to decision-makers in person has traditionally been an important step in closing a B2B sales deal. This practice has been heavily disrupted in the “work from Anywhere & Anytime” hybrid world we find ourselves in. A world where people are not explicitly remote or in-person, a world where everyone may not be able to meet at a single time.
Emerging Role of Content Analytics in Sales
Relevant and engaging sales content now plays many critical roles in accelerating a buyer’s decision making process. Sales content: Enables your business to be more agile in responding to emerging market needs. Helps the sales team to continue to influence the buyers and overcome the lack of in-person engagement with the customer. Satisfies the customer’s preference to get information via
