Let customers personalize their journeys to improve lead nurturing on your marketing automation platform

Are you a digital marketer or lead gen expert focused on lead nurturing and scoring for complex B2B offerings? Chances are that you are using Infusionsoft, Hubspot, Eloqua, Marketo, Pardot or similar marketing automation platforms. You are probably facing the same challenge that all of your co-practitioners are grappling with: inability to fully engage and nurture your … Continued

A simple measure of your lead capture effectiveness

Effective lead capture is an essential first step before you can engage, nurture and qualify your target audience as sales opportunities. The lead capture metrics most frequently quoted by digital marketers include the number of web site visitors, number of leads captured and cost per lead. Individually, none of these three numbers provides a meaningful picture of how effectively you … Continued

New changes in customer behavior impact your digital marketing

To successfully attract, acquire and retain a customer, you need to effectively engage them. That is obvious! What is not obvious to marketers is that customers behave very differently today compared to only five years ago. Let’s consider the key changes in customer behavior that impact your digital marketing. Customer behavior #1: Customers are very distracted and have … Continued

Reduce the cost of a Google AdWords campaign by 50% and more

According to eMarketer, Google’s share of search market will grow 16.1% to $28.55 billion in 2017. The search giant will claim roughly 78% of total US search ad revenues this year. Obviously, these numbers indicate that Google AdWords is an effective channel for businesses to reach their target audience. It should form an important component … Continued