Captures insights into how each individual is engaged and nurtured as well as more importantly how all the stakeholders across an account are engaging. This information forms the foundation of your Account Based Marketing (ABM) strategy.
Provides call to action to the sales person in terms of whom to engage, which deals to focus on closing and benchmarks their engagement with the rest of the team.
Displays leaderboards on most effective channels and campaigns, most engaging content, more nurtured opportunities, and the most active sales managers in engaging buyers. This information helps marketing teams to fine tune their marketing plans and content marketing strategy to deliver increasingly relevant content to better engage and nurture buyers.