Customer behavior: Customers love to binge on content when and where they want

New changes in customer behavior impact your digital marketing

To successfully attract, acquire and retain a customer, you need to effectively engage them. That is obvious! What is not obvious to marketers is that customers behave very differently today compared to only five years ago. Let’s consider the key changes in customer behavior that impact your digital marketing. Customer behavior #1: Customers are very distracted and have […]

As few as 1 out of 33 web page visitors from Google AdWords convert to leads.

Increase the lead capture by 2X or more

Google, Facebook, Twitter and other digital channels have definitely made it easier for us to reach our target audience. That is why we outbid each other to display our ads on these channels. Paid media now forms an important component of our Omni-channel marketing campaigns. It would seem digital marketing provides the holy grail for lead capture. Digital […]